Launching a Website

Rejuvenate Website Launch Home Page

1. Plan your online and offline launch promotions and schedule.

2. Check your content optimisation and Google Analytics.

3. Add content feeds, buttons and/or badges from/to Facebook, Twitter, LinkedIn and YouTube.

4. Check Privacy Policy, Guarantee/s and Terms pages and Copyright message.

5. Check Special Offers and support services behind them.

6. Test, test, test. After development testing, ask friends, colleagues and family to take a look. Test in various versions of the different browsers. Do User Testing in multiple browsers. Check and test phone numbers, email addresses and links are correct.

7. Opening promotions - send messages/posts to friends via email / enewsletter and social media, have a special opening offer, advertise, promote and celebrate your launch. Take a deep breath and smile - you did it!

Marketing & Advertising thx Ariel Inigo Action Coach

I won Brad Sugars book 'Instant Advertising'
- thanks Ariel, can't wait to read it!

1. The three most important components of any marketing campaign are 1) Target Markets - Who and Where?, 2) Your Offer - What and Why?, 3) The Copy - How?

2. Communicate a Unique Selling Proposition (USP) in your marketing and sales that blows away your competitors. (mmm…need to work on mine). Your USP can be a guarantee;  they build trust and confidence and reduces risk to your client.

3. Identify your Top 10 marketing strategies and use a few of them concurrently eg Referrals, Telemarketing, Networking, Flyers, eNewsletters, Website / Social Media, Strategic alliances, Sponsorships, TV, Radio. Only drop a strategy if you have the figures to identify it isn't working.  Test and measure each strategy. 

4. Divide clients according to the types of purchase. For each type calculate their Acquisition Cost (costs to acquire client eg marketing) and Lifetime Value (how much the client is worth to you). Its cheaper to keep clients than acquire new ones.

5. Review your clients and put them into categories: Awesome Basic, Can't Deal With, Dead.  Ask D clients to move on and give them options. Try and move C clients to B, and B clients to A.

6. Understand the difference between image building / branding and direct response advertising.

7. Every advertising campaign should use the AIDA principal: Attention - using great headlines, images and layout; Interest - identifying 'What's in it for me'; Desire - meeting a need or creating a want; Action - specific and easy 'Call to Action'.

Successful Marketing thx Rachael Birmingham

Rachael Bermingham  |  Megyn Carpenter

1. Start with the right mindset and attitude. Connect your head, heart and soul.

2. Know where you want to be this time next year. Take action.

3. Say yes to opportunities. Allow space to take advantage of opportunities.

4. Be ruthless with your time and schedule. Getting support is critical.

5. Select mentors who can be instrumental in your dream. Engage mentors for a maximum 12 months. 

6. Get to know your target markets, not just their demographics.  What are their hobbies, what are they reading, where they live, do they have children, how old?

7. Be a problem solver. Go the heart of customer's problems.  Speak the right language and connect on an emotional level.

Balancing Family & Home-based Business

1. Stay connected on the run. Use your mobile phone to its potential with calendar and reminders, internet and social media connections, email, business podcasts, music.

2. Work in time-blocks during the day with a Default Diary. Focus on that area only  during that time-block. Discuss times with your family.

• Family & House
• Business Work
• Social & Networking
• Relationship  
• Me Time

3. Set a Family & House time-block after school drop-off for any school, shopping, family or household tasks. Get daily family tasks done so you're free to start your business work. Make sure you switch to Business Work on time.

4. Keep your Task List lean and avoid overwhelm. Use time-blocks instead for daily tasks that need to be done but don't need to be listed. You know what needs doing.

5. Work your online database. Set tasks and reminders for clients that come through to your mobile.

6. Build a network of support people and contractors and give them your support.

7. You, your health and knowledge are the best asset for your business. Block out Me Time for doing what you love, exercising and relaxing.  Look after yourself and your health.

Generating Free Press, thanks Jen Forster

With Jen Forster at Red Hot Events, O3 Office

1. Who you are is more interesting than what you do.

2. Align with a charity that has a meaning for you, or local club and get involved.

3. Network and collaborate. Attend events as a group, get noticed.

4. Give awards and prizes, get photographed handing over prize.

5. Be an expert. Write and submit articles and press releases and speak at meetings and events.

6. Be authentic, congruent, prepared and available.

7. Do work for a celebrity for free and get photographed with people more famous than you. Thanks Jen ;-)

7 Hot Tips to Website Success

1. Focus on your content.

2. Promote your website on and off the internet.

3. Your website is always a work in progress...plan for it.

4. Be user-friendly, appealing and engaging.

5. Know your customers and what they want.

6. Choose the right website system and website service providers.

7. Define success for your website and work at it.